Hubze, an internet marketing company had its account suspended recently, apparently without warning. The company, which relied heavily on youtube for marketing and instructional products, had all 250 of its videos removed as a result. Hubze's David Foster has a number of theories speculating on why his company was banned, ranging from the fact that they were an e-marketing firm to their use of youtube in some titles. But the bottom line is that his company has lost hours worth of work and thousands of viewers overnight.
While your company may not be at risk for a shutdown now or in the near future, this story is a telling example of the direction public video is headed in. Is it really worth investing the time and effort to build a viewership when the plug can be pulled at any time? Youtube is more than a video host, it's a community. Perhaps they do have the right to keep commercial interests out of sight. But for those looking to use video to expand their interest, maybe it's time to reconsider whether access to the audience is worth the lack of control.
For internet marketing businesses, it may be too much to risk. While companies that advertise through video as much, a firm like Hubze is losing a significant portion of its online reach through the loss of its channel. Had they used a private host for their videos, they would not have been subject to the untimely ban.
1 comment:
This is interesting, sites like you tube and facebook are so large they can't even think about offering a help service run be real people. Any dispute needing arbitration can be frustrating. The general feeling seems to be, well what do you expect it's free. That's all true but I net nike don't live in fear of their channel going down and if it does they pick up the phone and it gets answered. While there are many abuses of youtube and facebook there are probably lots of cases of people having their accounts suspended because of a misunderstanding. Personally for me youtube is a publicity machine, we always use paid hosting for our projects but we duplex our uploads where appropriate.
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