Flimpbruary is Back: Examining Online Video Effectiveness

February is back, which means one thing here at Flimp: Flimpbruary 2011. Launched in 2010, Flimpbruary celebrates the only month of the year starting with an F. For the next 28 days, we'll look at a myriad of web video marketing related themes.

We're kicking off our second annual Flimpbruary celebration with a look at best practices. According to nearly 1,000 B2B marketers surveyed by MarketingSherpa, 88% agreed that integrating online video content into a website is effective.



Between direct and indirect digital marketing tactics, a prospect will eventually be brought to an organization's website. From a content standpoint, sites without audiovisual content are missing a way to further connect with and engage visitors. Additionally, online video content can help improve a site's SEO, improving inbound marketing conversion. Finally, video is a great way to bring an organization's personality and products to life.

Creating online video content need not be a daunting task. In fact, one piece of video content can be used for a number of different web video marketing tactics. Snippets of the web video can be leveraged for video emails, video brochures, blogs, and even ads.